10:10 - 10:20 a.m.
Networking Break
10:20 - 10:50 a.m.
Government Panel Discussion
Shelly Klein, Customer Service Technologies Administrator, Hurst, Texas
Shelly has worked for the City of Hurst since 2013, first as a webmaster and currently as the Customer Service Technologies Administrator, where she manages web, mobile, social media and customer service technologies to better engage with the public.
Lauren McCanse, Digital Director, Office of Governor Greg Abbott
Under Lauren's leadership, the Office of the Governor has been recognized for its remarkable engagement and innovation through social media, email marketing and website development. Lauren combines her marketing experience with a background in politics, grassroots organization, fundraising, and communications.
Andres Ramos, Director of Strategic Communications, Texas Education Agency
Andres currently serves as the Director of Strategic Communications at the Texas Education Agency. He previously worked with Dallas Mayor Rawlings on communications and outreach. In Dallas, he also led the communications team to help transform The Commit! Partnership into the largest educational collective impact organization in the United States.
10:50 - 11:20 a.m.
Digital Engagement Best Practices
Meghan Jaquier, Digital Engagement Strategist, Granicus
Are citizens engaged with your programs? Are you reaching the right people, with the right message, at the right time? In this session, you'll baseline your digital engagement efforts and learn how to improve.
11:20 - 11:30 a.m.
5 Things to Do Tomorrow
Steve Ressler, Chief Marketing Officer, Granicus
11:30 a.m. - 1:00 p.m.
Lunch and Optional One-on-One Meeting or Hands-on Training with an Engagement Specialist