Check out what skills, challenges and case studies were covered at this free event for the public sector.

On Tuesday 19 June at The Studio, Leeds, over 100 public sector communications professionals met for a day of learning and networking. The stellar line-up offered an insight into what comms strategies are helping to drive positive behavioural change, channel-shift more people, save and generate money for their organisation and combat fake news.

You can view the recap blog, photos and resources.


Meet the Speakers

Eddie Coates-Madden
Head of Communications, Sheffield

Robert Jefferson
Web and Digital Manager, Doncaster Council

Ali Marsland
Director, The Effective English Company Ltd

Albert Freeman
Marketing and Communications Officer, Bradford Council

Darren Caveney
Co-Creator, comms2point0

Hilary Farmery
Marketing and Communications Manager, Visit Leeds

Emma Rodgers
Vice Chair, LGcommunications

Viki Harris
Senior Communications Officer, Kirklees Council

Rapinder Kaur
Account Executive, Granicus


10.30 - 11.00 Registration and refreshments

11 - 11.05 Welcome

Dave Worsell, Managing Director, Granicus

11.05 - 11.20 Welcome to Leeds

Hilary Farmery, Marketing and Communications Manager, Visit Leeds

Leeds – it’s all flat caps and whippets
Dispelling the myths of the view it’s grim up North in a tourism marketing campaign.

11.20 - 11.45 Using digital in a place-shaping campaign

Emma Rodgers, Vice Chair, LGcommunications

Vice Chair of LGcommunications and Head of Communications at Stoke-on-Trent City Council Emma Rodgers talks through her top tips and lessons of using digital in a place-shaping campaign.

11.45 - 12.10 Snow need to panic

Albert Freeman, Marketing and Communications Officer, Bradford Council

How to build community resilience during severe weather events.

12.10 - 12.35 From safe to stand-out social media

Rob Jefferson, Web and Digital Manager, Doncaster Council

The story of Doncaster Council’s social media success with tips and takeaways.

12.35 - 1.30 Lunch and networking

1.30 - 1.50 The power of simplicity

Ali Marsland, Director, The Effective English Company Ltd

Make a quicker and more meaningful connection with your audience using clear and accurate writing.

1.50 - 2.15 Creating content to influence change

Viki Harris, Senior Communications Officer, Kirklees Council

Examples of how social media and email communications can support customer services and help reduce avoidable costly contact.

2.15 - 2.45 Digital successes in the NHS

Rapinder Kaur, Account Executive, Granicus
Darren Caveney, Co-creator, comms2point0
NHS guest speaker

Opportunities for NHS and healthcare organisations to embrace digital communications for better patient outcomes, employee experiences, and preventative campaigns to reduce demand.

2.45 - 3.15 Refreshments and networking

3.15 - 4.10 While the truth is still putting on its shoes

Eddie Coates-Madden, Head of Communications, Sheffield City Council

A workshop discussion on responding to the challenges of misinformation in a social digital world.

4.10 - 4.15 Key learning points and closing words

4.15 Pub! Please join us for networking and a complimentary drink.

Water Lane Boathouse (8-min walk)



Whitehall Road East
Leeds, LS1 4AW

Thestudioleeds is situated at the heart of the city, just a hop, skip and jump away from all major transport links.

Travel details:

By rail: Leeds station is less than 10 mins walk away.

By bike: Covered cycle racks are located behind secure gates and there is a shower available.

By road: Via the M621, exit at Junction 3 and follow signs for the City Centre. Take the second left hand turn onto Globe Road. At the end of Globe Road turn right onto Whitehall Road, the studio is on your right at this junction, Citipark parking in 100m further on the right.

Parking*: Our nearest car park is Citipark at 7 Whitehall Road which is around a minute walk. There is also another car park opposite at Wellington Place, we suggest you compare the tariff for both to check which most suits your needs.

* Parking is not included in your registration.