10.30 - 11.00 Registration and refreshments
11 - 11.05 Welcome
Dave Worsell, Managing Director, Granicus
11.05 - 11.20 Welcome to Leeds
Hilary Farmery, Marketing and Communications Manager, Visit Leeds
Leeds – it’s all flat caps and whippets
Dispelling the myths of the view it’s grim up North in a tourism marketing campaign.
11.20 - 11.45 Using digital in a place-shaping campaign
Emma Rodgers, Vice Chair, LGcommunications
Vice Chair of LGcommunications and Head of Communications at Stoke-on-Trent City Council Emma Rodgers talks through her top tips and lessons of using digital in a place-shaping campaign.
11.45 - 12.10 Snow need to panic
Albert Freeman, Marketing and Communications Officer, Bradford Council
How to build community resilience during severe weather events.
12.10 - 12.35 From safe to stand-out social media
Rob Jefferson, Web and Digital Manager, Doncaster Council
The story of Doncaster Council’s social media success with tips and takeaways.
12.35 - 1.30 Lunch and networking
1.30 - 1.50 The power of simplicity
Ali Marsland, Director, The Effective English Company Ltd
Make a quicker and more meaningful connection with your audience using clear and accurate writing.