Join us at The Lighthouse (11 Mitchell Lane, Glasgow, G1 3NU) to discuss a range of challenges and opportunities facing public sector communicators, and case study examples from your peers.

Topics will include:

  • Channel shift and cost-saving strategies
  • Income generation and commercialisation
  • Crisis and emergency communications
  • Streamlining internal processes
  • Improving the citizen experience
  • Organisation reputation

With many public sector organisations citing the need to “do more with less” or even “more with nothing” as their biggest challenge, teams continue to be under pressure to streamline their services and processes, and save money. But how far can that take them? What about bringing new money into the public sector?

Does your team have the skills and tools it needs to meet income targets? Do you need to help your organisation save money and work more efficiently? Alongside other communicators and digital transformation specialists, at this free Digital Engagement Day you’ll learn how improving the way you engage residents, businesses and other target audiences can increase the take-up of your programmes and services, and dramatically change your team’s ability to help balance the books.

This event is a great opportunity to share your experience and make some new professional contacts from the Scottish public sector and elsewhere in the UK.

 

Speakers

Learn from the experts:


Darren Caveney

Co-Creator, comms2point0

 

Gary Hurr

Web and Intranet Manager, Glasgow City Council


Huw Ap Dewi

Digital Projects Officer, Wrexham County Borough Council

Carolyne Mitchell

Digital Team Leader (Communications and Strategy), South Lanarkshire Council


Stephen Penman

Head of Communications and Digital Learning, North Lanarkshire Council

Dave Worsell

Managing Director, Granicus Europe

Schedule
Please note the agenda/timings may change a little as we continue to plan this event for you.

11-11.30: Registration and Refreshments

11.30-11.40: Granicus Welcome

11.40-12.10: Who do you think you are talking to? 

The challenge – and opportunity - of constant change for communicators

Stephen Penman, Head of Communications and Digital Learning, North Lanarkshire Council


12.10-12.40: Using digital communications to save money in the public sector

Huw Ap Dewi, Digital Projects Officer, Wrexham County Borough Council 

 

12.40-1.40: Lunch and networking

1.40-2.10: Income generation strategies and the comms you need to succeed

A picture of budget challenges, income targets and strategies for increasing revenue from the UK public sector

Dave Worsell, Managing Director, Granicus Europe, and Darren Caveney, Co-creator, comms2point0

2.10-2.30: Customer First: Channel shift or channel shove?

How to break ingrained customer and business habits to move onto more cost effective contact channels

Gary Hurr, Strategic Manager for Online and Customer Care Development, Glasgow City Council


2.30-2.55: Networking break

2.55-3.40: Emergency and crisis comms workshop

Carolyne Mitchell, Digital Team Leader (Communications and Strategy), South Lanarkshire Council


3.40-3.55: Communications case study

3.55-4.00: Closing words and learning points

4.00: Please join us for a complimentary drink at the pub



 
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Location

The Lighthouse: 11 Mitchell Lane, Glasgow, G1 3NU

The Lighthouse, Scotland's Centre for Design and Architecture, is situated in the heart of Glasgow, just off the Style Mile.