Join us at The Lighthouse (11 Mitchell Lane, Glasgow, G1 3NU) to discuss a range of challenges and opportunities facing public sector communicators, and case study examples from your peers.

Topics will include:

  • Channel shift and cost-saving strategies
  • Income generation and commercialisation
  • Crisis and emergency communications
  • Streamlining internal processes
  • Improving the citizen experience
  • Organisation reputation

With many public sector organisations citing the need to “do more with less” or even “more with nothing” as their biggest challenge, teams continue to be under pressure to streamline their services and processes, and save money. But how far can that take them? What about bringing new money into the public sector?

Does your team have the skills and tools it needs to meet income targets? Do you need to help your organisation save money and work more efficiently? Alongside other communicators and digital transformation specialists, at this free Digital Engagement Day you’ll learn how improving the way you engage residents, businesses and other target audiences can increase the take-up of your programmes and services, and dramatically change your team’s ability to help balance the books.

This event is a great opportunity to share your experience and make some new professional contacts from the Scottish public sector and elsewhere in the UK.


Learn from these expert speakers:

Darren Caveney

Co-Creator, comms2point0


Gary Hurr

Web Manager for Online and Customer Care Development, Glasgow City Council

Huw Ap Dewi

Digital Projects Officer, Wrexham County Borough Council

Carolyne Mitchell

Digital Team Leader (Communications and Strategy), South Lanarkshire Council

Stephen Penman

Head of Communications and Digital Learning, North Lanarkshire Council

Claire Aitken

Communications Manager, Dumfries and Galloway Council 

Please note the agenda/timings may change a little as we continue to plan this event for you.

10.45-11.15: Registration and Refreshments

11.15-11.25: Granicus Welcome

11.25-11.50: Who do you think you are talking to? 

The challenge – and opportunity – of constant change for communicators

Stephen Penman, Head of Communications and Digital Learning, North Lanarkshire Council

11.50-12.10: Customer First: Channel shift or channel shove?

How to break ingrained customer and business habits to move onto more cost effective contact channels

Gary Hurr, Strategic Manager for Online and Customer Care Development, Glasgow City Council 

12.10-12.35: Streamlining services and improving connections with citizens

Huw Ap Dewi, Digital Projects Officer, Wrexham County Borough Council 


12.35-1.35: Lunch and networking

1.35-2.30: The commercial communicator

A picture of budget challenges, income targets and strategies for increasing revenue from the UK public sector

Dave Worsell, Managing Director, Granicus Europe
Darren Caveney, Co-creator, comms2point0
Andy Allsopp, Head of Marketing and Communications, Essex County Council

2.30-2.55: Networking break

2.55-3.10: Survival of the fittest 

How will your communications budget survive if it isn't being exercised correctly?

Claire Aitken, Communications Manager, Dumfries and Galloway Council 

3.10-3.55: Managing reputation: When fans hate and followers attack (talk and workshop)

Carolyne Mitchell, Digital Team Leader (Communications and Strategy), South Lanarkshire Council

3.55-4.00: Closing words and learning points

4.00: Please join us for a complimentary drink at the pub

Sloan's Bar, 108 Argyle Street, G2 8BH




The Lighthouse: 11 Mitchell Lane, Glasgow, G1 3NU

The Lighthouse, Scotland's Centre for Design and Architecture, is situated in the heart of Glasgow, just off the Style Mile.