Watch this webinar recording to hear from three communications managers who are leading behavioural change campaigns that target the public, drivers, businesses and entrepreneurs.

You’ll find out how a proactive approach to reaching and educating target audiences is helping to reduce risky behaviours, increase law-compliance, and ultimately keep people safe. Learn what tools and tactics are moving people along the “pipeline” from “awareness” to “action”.

You will learn from:

  • Damien Currie, Communications Manager, Traffic Commissioners for Great Britain

  • Kirsty Edwards, Senior External Communications Manager, Intellectual Property Office

  • James Morton, External Communications Manager, Hampshire Fire and Rescue