Report | 2018 Granicus Benchmark Report

Report

2018 Granicus Benchmark Report

How Do You Stack Up Against Your Peers?

For every digital message opened, website navigation tracked, or social media follower added, there is one question that inevitably comes up when reviewing metrics: How do my numbers compare to my peers’?

In today’s digital age, there is no need for blind guessing. Metrics are more plentiful than ever and, in this year’s Engagement Benchmark Report, we dive deep into the reporting data of the top three tools used by governments to communicate with citizens: email, websites and social media.

Here's a peek to what's inside:

Year-over-year benchmarks by government level (local, state, federal and U.K.)
Email performance metrics for the top 20 percent of government communicators
Top tips of driving website traffic through organic search
Next steps to improve measurement and collaboration to exceed your engagement goals

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In this Report, you'll learn:

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