7:30 - 8:30 a.m.
Registration & Networking Breakfast

Enjoy a hot breakfast feast, including a spread of: scrambled eggs, crisp pecan smoked bacon, chicken apple sausage, home fries, assorted pastries and bagels, oatmeal with your choice of toppings, cereal bar, seasonal fresh fruit, chilled fruit juices, Starbucks coffee and artisanal teas.

8:30 - 8:50 a.m.
Welcoming Remarks

Mark Hynes, Chief Executive Officer, Granicus

Granicus' Chief Executive Officer Mark Hynes will kick off the Summit by reviewing the learning objectives and where Granicus is headed in the next five years.

8:50 - 9:20 a.m.
Opening Keynote: Leading Through Digital Modernization

Mitchell Weiss, Professor of Management Practice in the Entrepreneurial Management Unit, Harvard Business School

As technology rapidly changes the world, the public sector needs to take the lead and modernize. Digital tools can improve processes, reduce costs and better meet citizens needs.

9:20 - 10:00 a.m.
Re-Thinking Citizen-Centered Communications

Britney Smith, Public Information and Communications Manager, Leon County, Florida
Shelly Klein, Customer Service Technologies Administrator, City of Hurst, Texas
Chip Harman, Content Strategy Manager for My HealtheVet, Department of Veterans Affairs

When you communicate with constituents, does your messaging inform, inspire or call them to action? If not, it’s time to rethink your strategy. Learn how small changes can improve your reach or even save lives.

10:00 - 10:10 a.m.
Networking Break

10:10 - 10:30 a.m.
Yellow Ribbon Fund: Official Summit Charitable Partner

Michael M. Wilson, Executive Director, Yellow Ribbon Fund, Inc.

The Yellow Ribbon Fund provides support for the men and women injured while serving our country. Learn more about the YRF’s mission and how you can help—right now at the Granicus Summit.

10:30 - 11:10 a.m.
Maximizing the Benefits of the Public Sector Channel Shift

Doug Nick, Assistant Communications Director for Customer Outreach, Arizona Department of Transportation
Stephen Schatz, Communications Director, Maryland Department of Natural Resources
Lauren Mitchell, Visual Communications Specialist Maryland Department of Natural Resources
Moderator: Dave Worsell, Vice President, Granicus Europe

Citizens expectations are changing about how government services are delivered. Rethinking your agency’s strategy to meet these expectations can have big benefits, including reduced wait times, improved service delivery, increased ROI and newly engaged email subscribers.

11:10 - 11:30 a.m.
Transformed Access to Services: Innovation in Community Engagement

Anh Trần, CMC, Deputy City Clerk, City of San José, California
Mika Cross, Director of Strategic Communications, Digital and Public Engagement for the Veterans' Employment and Training Service, Department of Labor
Paul Fugazzotto, Public Information Officer, Digital Communication, Philadelphia Water Department
Moderator: Byron Gillin, Sales Director, Granicus

Technology can radically change the way you provide services for the better. During this panel discussion, three organizations explain how new tools increased citizen access.

11:30 - 11:55 a.m.
Security Essentials in Today’s Digital Age

Bob Ainsbury, Chief Product Officer, Granicus
Matt Goodrich, FedRAMP Director, General Services Administration

In a world under constant threat from viruses, phishing attempts and other security issues, it’s more important than ever for your agency to protect citizen information. During this session, you’ll hear why every Granicus solution is built with a security-first mindset.

11:55 a.m. - 12:10 p.m.
Service Delivery in the Age of Amazon: Enhancing How You Connect

Laurel Anderson, Vice President of Product Management, Granicus

The modern citizen can shop online and have it delivered to their home within an hour, stream movies at the click of a button and have Siri or Alexa answer nearly any question. During this session, we’ll discuss how to meet service delivery expectations in an anywhere-and-anytime world.

12:10 - 12:25 p.m.
Enhancing Digital Influence and Engagement

Bonnye Hart, Senior Director, Digital Engagement Services, Granicus

From website content management to marriage certificate filing, digitalization of services can bring government closer to meeting the needs of its citizens. Learn more about how you can reduce friction and increase access for all.

12:25 - 12:30 p.m.
5 Tips to Get Going Tomorrow

Byron Gillin, Sales Director, Granicus

You’ve listened. You’ve learned. Now how can you take that back to the office? Here are some tips for kickstarting change when you walk in tomorrow.

12:30 - 1:00 p.m.
Networking Lunch

Select from a variety of gourmet sandwiches and wraps, potato chips, roasted corn and tomato salad, cookies and beverages.

1:00 - 2:00 p.m.
Breakout Workshops 1 (Pick One)

Communications: Doing More with Less

Taking a page from our colleagues in the UK, learn how they've adapted and dealt with extended budget constraints, but have managed to stay afloat and even generate additional revenue. With the right marketing automation and strategies, communicators can focus their energies on important projects and let day-to-day tasks take care of themselves.

Develop an Effective Communications Strategy

Learn how to build and activate an effective communication strategy from digital engagement and Communications Cloud experts. Identify the tactical tools needed to succeed and drive your desired outcomes. ​

The Power of Automation in Government

There can be many reasons for cities, counties, and special districts to automate their processes with technology: saving money, going green by conserving paper, streamlining processes, engaging more citizens and more. Whether your organization has one or multiple reasons in mind, learn how investing in technology can empower your organization to achieve their goals.

Super Charge Engagement with Citizen Stories

Learn from a citizen engagement expert how to start building out strategic communication maps for key citizen's you need to connect with effectively. In this hands on workshop, develop citizen stories and identify messages and channels that enable their full journey with your program or organization.

2:00 - 2:15 p.m.
Networking Break

2:15 - 3:15 p.m.
Breakout Workshops 2 (Pick One)

Unleash the Potential of Text Message Communications

Ninety percent of Americans own cell phones and most text messages are read within 3 minutes. Expand your communications tactics to reach people with the technology that is in their pockets and potentially opens the door to engaging otherwise hard to reach demographics.

Strategic Trends in Government Websites

Citizens have expectations for how they want to interact with a modern website – is your organization meeting these demands? Learn from website leaders how to provide beautiful, responsive, user-friendly and accessible websites to establish a go-to location for information and further facilitate efficient constituent interaction.

If You Build it, Will They Come?

Government programs and services all have one common goal - citizen participation. But all too frequently, programs are developed without an effective communication strategy to enable success. By shifting from traditional to digital communications channels, government organizations will be able to track their efforts, become more strategic, save costs and realize greater ROI.

Step Up Your Communications Game

Ready to take a one size fits all communications strategy to the next level? Learn from Granicus experts how to learn more about Communications Cloud subscribers and how to vary channels and tools with ease to optimize message delivery.​

3:15 - 3:30 p.m.
Networking Break

3:30 - 4:30 p.m.
Breakout Workshops 3 (Pick One)

Review, Adapt, Improve

Don't just assume - instead, use concrete data to understand how constituents are engaging with campaigns and messages. Communications Cloud reports serve as an opportunity for organizations to learn what works and what doesn't, evaluate account health, and create campaigns that resonate with users and make a difference in the community. Learn more about the tools at your fingertips, and what's new for Communications Cloud reporting in 2018.

Improving Accessibility, Reducing Risk

Government technology is only effective if it reaches all segments of a population. Understanding ADA compliance standards and knowing what tools to use to adhere to them is necessary for a functioning organization, especially as many states are coming under increased scrutiny.

Effective Crisis Communications Management

In the middle of an emergency-like a hurricane or a child reported missing-it can be a daunting task to communicate effectively with the public. Learn how to implement communication strategies that work on and offline to communicate safety before, during and after a serious event.

Step Up Your Communications Game

Ready to take a one size fits all communications strategy to the next level? Learn from Granicus experts how to learn more about Communications Cloud subscribers and how to vary channels and tools with ease to optimize message delivery.

4:30 - 6:30 p.m.
Networking Reception

Join us for a make your own slider station and open bar right upstairs in the Penn Terrace Room in the main lobby of the JW Marriott.