Benchmarking in the Public Sector: See How Your Comms Compare

Audience engagement is essential to public sector organisations’ missions and must be guided by effective marketing tactics. Getting the right message to the right people at the right time remains the holy grail, and with the upcoming introduction of the General Data Protection Regulation next year, being able to deliver targeted and compelling communications at scale now and ready for the future is more important than ever.

Download the 2017/18 Granicus Benchmark Report to gauge your organisation's comms performance level and compare metrics with others in the public sector. This report will share new tactics and tools communicators are using to form meaningful connections with the people that they serve. 


In this Guide, you'll learn:

From others in the UK public sector who are sending impactful communications.

How your digital communications strategy compares to others in the public sector.

The data behind each benchmark and the importance of monitoring metrics.